Japanese Valentines Day Chocolate
More than 36 million heart shaped boxes of chocolate will be sold for valentines day.
Japanese valentines day chocolate. And on white day march. Then japanese companies wanted to get on board too and started advertising valentines day chocolates as well. I cant count the number of times ive seen a valentines day episode in anime it sometimes feels like if its set in a school then there must inevitably be an episode about that day of love february 14. Japanese valentines day is nothing like others.
However it comes with a little twist. There are two types of chocolates giri choco obligation chocolate and honmei choco. Chocolate is given not only to boyfriends and lovers but also to male co workers and other friends. It is the women who present gifts to men.
Chocolates confessions kisses and plenty of tears. Women give men chocolate not the other way around. Japanese valentines day chocolate giving customs in miniature as i wrote about last year valentines day in japan is fraught with social stress. In japan valentines day is celebrated in a very unique style.
Men are supposed to return gifts to women on a day called white day march 14th. This holiday is a japanese creation. In japan valentines day is all about giving chocolate. In japan the valentines day tradition is for girls and women to give gifts usually chocolate or cookies to the boyfriends husbands fathers teachers bosses co workers guys they pass on the streetno wait its not quite that extreme.
During this period there was quite a bit of westernization where people wanted to adopt more western american traditions. In japanonly girls give chocolate to boys on valentines daythey make cute decorative chocolate in home. Now chocolate companies in japan sell more than half of their annual sales during the week before valentines day. Giri means obligation hence this giri choco has no romance involved.
Somehow the chocolate manufacturers have managed to convince the whole society that a girl or woman cant just give chocolates to the ones they love. American men say theyd prefer to receive boxed chocolate as a valentines day present followed by gourmet high end chocolates then conversation heart candies. Because of this valentines day in japan did fairly well. Giri choco is meant to be for friends colleagues bosses and close male friends.